Maulana Abul Kalam Azad University of Technology (MAKAUT), WB in association with the PRESS INFORMATION BUREAU, KOLKATA organized a very informative Webinar on "Role of Indian Information Service in Media Management".
|Ms. Namchu at the Webinar|
|Mr. Ajay Mhamia at the Webinar|
Ms Jane Namchu, Additional Director General (Media & Communication) of PIB Kolkata, who is also the Head of the West Bengal region of Regional Outreach Bureau (ROB) stated the importance of PIB in upholding news and in communicating with the common people with an aim for overall social and economic development. PIB is mainly entrusted with news coordination and publicity for Government of India. Side by side the Bureau of Outreach Communication (BOC) through ROB directly communicate with the
people and try to create awareness about changing bad habits etc. Awareness is also created through YouTube, Facebook and other social media by ROB. She said that with penetration of data PIB gives PIB gives pubblicity to various Government schemes and programmes digitally.
|Mr. Sandipan Dasgupta|
Mr. Ajay Mhamia, Joint Director, PIB and Mr. Sandipan Das Gupta, Field Publicity Officer, ROB spoke in detail about the functioning of various media wings of Ministry of Information and Broadcasting and said that the IIS officers play a two-way role of providing grass-root feedback to the administration while disseminating information on Government policies and schemes to the masses.
Mr. Mhamia said that PIB officials are recruited from Allied Services of Indian Administrative Service Exam conducted by UPSC. Side by side some officers are recruited directly from people having experience in the media for about ten years.
|Prof. Indranil Mukherjee at the Webinar|
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