Maulana Abul Kalam Azad University of Technology (MAKAUT), WB is relentless in its efforts towards spreading awareness about the digital revolution. With this aim in view, the University organized a Webinar on Digital Coimmunications: Learnings and Applications on June 15, 2020.
The keynote address was delivered by the Hon'ble Vice Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra. The other eminent speakers were: Mr, Arup Bose, Chief Client Officer of market research agency IPSOS, United Arab Emirates (UAE), Mr. Pinaki Banerjee, Chief Research Officer of IPSOS, UAEand Prof. Sujit Mukherjee of School of Management Sciences, MAKAUT.
Prof. Maitra in his inspiring speech has rightly pointed out that at present everything is moving in digital domain. Everybody must be aware of this new world. In order to be a part of this digital domain, there must be a massive transformation of the education system worldwide, right from the school level. Prof. Maitra said that Industry 4.0 has already started in many countries and India must be a part of this. In this context it may be mentioned that, 'The Fourth Industrial Revolution' or 'Industry 4.0', is the current transformation of traditional manufacturing and industrial practises with the latest smart technology. This primarily focuses on the use of large-scale machine to machine communication (M2M) and Internet of Things (IoT) deployments to provide increased automation, improved communication and self-monitoring, as well as smart machines that can analyze and diagnose issues without the need for human intervention. Prof. Maitra pointed out that, India must prepare its work force for handling all these features of the industrial sector and it means the future generation must have proficiency in computer.
Prof. Maitra said that a massive work force will be required for managing data, for maintaining network security in the cyber domain. Therefore, the youngsters must be trained in these specific areas to improve their employability.
Moreover, Prof. Maitra pointed out the importance of integrating physical learning system with digital mode to transcend physical boundaries. The importance of such digital mode of learning has been already proved during the ongoing Corona virus pandemic.
Mr, Arup Bose discussed about the importance of digital communication in marketing. He explained how the distinction between advertisement and content is disappearing in the digital platforms. Mr. Pinaki Banerjee highlighted the increased importance of consumers in this digital era, as they can interact with the marketeers in these platforms.