Maulana Abul Kalam Azad University of Technology (MAKAUT), WB initiated the course on Digital Marketing at its Salt Lake campus on the 27th of September, 2019, in collaboration with Cambridge Marketing College, UK. It is an one year Diploma in Digital Marketing in collaboration between Cambridge Marketing College and MAKAUT,WB.
The course was inaugurated by the coordinator of the collaborative courses Prof. (Dr.) P.N. Dutta. He emphasized the importance of the courses like Digital Marketing for increasing the employability of modern generation. He said, “The course will be a very motivating one and the first batch of students will be our brand ambassadors.
The Hon'ble Vice-Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra delivered the inaugural address and said, “It is my pleasure to introduce the course on Digital Marketing in collaboration with Cambridge Marketing College.” He mentioned that the batch is starting with eight students and he hopes more will be joining after promotion in the social media.
The Vice-Chancellor of Jammu& Kashmir Technical University Prof. (Dr.) Siddiqi reiterated, “There is a paradigm shift of jobs from the traditional sectors. Jobs now need different kinds of skills, but trainers are very limited in number. The only way out is many people becoming beneficiaries from a single centre. I appreciate MAKAUT and Cambridge Marketing College in their effort towards implementing a course on Digital Marketing. Our University will also get linked in this platform.”
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