If your business is not on the internet, then your business will be out of business.--Bill Gates
|Prof. Nandan Sengupta at the workshop arranged by MAKAUT|
The Vice-Chancellor of MAKAUT Prof. Dr. Saikat Maitra is of the opinion that, the course on Digital Marketing will help the students in choosing their right career in future. MAKAUT wants to guide them in this path and enhance their employability, with the help of its international partners. As digitization has entered almost every sphere of marketing, such courses will certainly help the students, if they undertake their own start-up initiatives.
Prof. Atanu Ghosh, a start-up entrepreneur and an expert in Digital Marketing also gave his valuable insights in the workshop. He specializes in the areas of IT, ERP, Digital Media, Analytics etc.
Prof. Ghosh is an Electrical Engineer from Jadavpur University and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore.
He promoted, founded and mentored various start-ups, which are now in the path of global expansion. He is a Guest Faculty in areas of ERP, E-Commerce and Digital Marketing in leading academic institutions like IIM Calcutta, XLRI Jamshedpur, Praxis Kolkata.
In a nutshell, the workshop organized by MAKAUT conveyed various aspects of Digital Marketing and its applications before the participants.
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