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With billboard-style illustrations, ABC Desi alphabet book has distinctly Indian flavour

Here's a typical case of necessity being the mother of invention. For 12 years, Preeti Paul, who heads the 43,000-strong Apeejay Surendra Group, searched in vain for the ideal alphabet book for children but found they lacked an Indian flavour. So, she thought why not write one and illustrate it in the manner of billboard art?



Original: http://www.business-standard.com/article/news-ians/with-billboard-style-illustrations-abc-desi-alphabet-book-has-distinctly-indian-flavour-117082500317_1.html
Posted: August 25, 2017, 12:16 pm